Google publishers tag is an ad unit that works with responsive ad units. With this ad unit, ad requests can be made across devices and sizes. It uses single request architecture which sends multiple requests to the ad server at once, improving page load time. Another advantage of this tag is that it does not require any modification on secure webpages. You can use this ad unit if your website is secure, but you must have access to an Ad Manager account.
Single-tag ad units
If you are considering switching from your bulk-loading ad units to single-tag ads, there are a few things to consider first. First, it is important to remember that there is a limit on the number of characters that your Ad Manager can handle. In general, this is not an issue, but if your website contains many units, you may encounter issues. If this is the case, you should change your settings.
If you are planning to run live streams of video and audio, you must enable live traffic on your website. This ensures that your ad server is capable of handling heavy live traffic, so that all ad breaks are served at the same time. Asynchronous rendering and single request mode are two other options for optimizing page load time. They both increase performance, but single request mode helps reduce latency and ensures that your ads look good on any device.
Asynchronous JavaScript fetch
Google Publisher Tags allow publishers to implement more detailed inventory levels and more targeted targeting based on their site’s content. Asynchronous JavaScript fetch reduces the impact on page load time and allows ads to load into iframes as soon as they return from the server. In addition, this new tag offers built-in debugging tools and allows publishers to view real-time performance metrics and optimize their ads for their web pages.
Changing your code to Asynchronous JavaScript fetch is as easy as making a few changes in your Ad Manager. Once you’ve made the changes, open your code editor. You’ll find a new drop-down menu. Click on “Edit HTML” and select “Asynchronous JavaScript fetch.” Once the new page loads, replace the existing text with the Asynchronous Tag Code. You can also copy and paste the generated code directly into your source code.
SafeFrame capability
The SafeFrame capability in Google publisher tags is a great way to protect yourself from malicious code and still let advertisers get the information they need. Many bad actors hide their malicious code within advertisements, forcing users away from the site or leaving scripts on the site that scrape information. SafeFrames limit what the ad can do and negate a lot of the risks that come with iFrames.
A SafeFrame 1.0 iframe is a managed API enabled iframe that opens a communication path between the publisher’s ad and external content. This allows the ad to extend into the SafeFrame, allowing rich interaction, data collection, and advertisement extension. The SafeFrame feature has a few drawbacks, however. Ads within a SafeFrame cannot collect sensor input data, and the SafeFrame feature is not enabled in Google Ad Manager.
Cache-busting element
A cache-busting element in Google Publisher Tags can prevent reusing advertisements. Because publishers get paid per impression, they would like browsers to call another ad impression. This might be appealing to advertisers, who could benefit from free impressions. The following are some details about this element and how it works. But before we get to its practical usage, let’s have a look at how it works.
First, it works with responsive ad units. This feature lets ads be served to users on a variety of devices and sizes. Another feature of this tag is that it uses single-request architecture to send multiple requests to the ad server at once, which improves page load time. Furthermore, it works on secure pages. Publishers need not make any changes to their GPT if they are using a secure page. They can use their Ad Manager account to set this option.
