google search network

The Google Search Network is a collective of websites that provide relevant results for search queries. Google has a dominating market share of over 78%, and 3.5 billion searches are made every day. As such, Google advertising is a great way to get your business noticed. However, how does it work? How do you set up bidding and conversion tracking? Here are some tips. Once you understand how this system works, you can optimize your marketing strategy.

Ads that appear next to search results on relevant third-party websites and apps

Google is the most popular search engine, followed by Bing and Baidu. Setting up an AdWords account is crucial to optimizing your ad for better ranking. Google’s network includes its own sites and search partner websites, including mobile apps and Amazon. Search partner websites can show your ads in the search results and on site directories. Listed below are some of the best ways to increase your AdWords ranking.

Conversion tracking

You can add conversion tracking to your website using Google Ads. Google Ads will send you a GCLID for every ad impression you receive. Auto-tagging allows you to receive this unique ID as a URL parameter. Once set up, you can repeat this process as often as necessary to track your conversions. The API can throw an INVALID_ORIGINAL_CONVERSION_TYPE_ID error if you don’t use auto-tagging.


When it comes to bidding on Google’s search network, there are a few strategies you can follow. The easiest way to start is by maximizing conversions. This method involves setting a maximum daily budget and letting Google run the bidding. Depending on the keywords, this method could result in increased conversions or lower conversion rates. After you maximize conversions, you can check whether these clicks turned into profitable sales.

Click-through rate

In order to determine whether your ad is performing well, you should consider the click-through rate of your competitors’ ads. Search ads have a higher CTR than display ads, but the two networks are different in many ways. The Search Network displays ads on sites related to what users are looking for. Display ads, on the other hand, try to display ads on relevant websites. This can result in a lower CTR.

Negative keywords

You can reduce the amount of non-converting clickthroughs by limiting the use of negative broad match keywords. These keywords are usually less relevant to your business than phrase match negative keywords. They should be researched before being used, and you should make sure they don’t include related topics. This will maximize your CTR, which can lead to a higher ad position and lower CPC. Below are a few examples of negative keyword phrases.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.