If you have a website, you probably have a lot of ads and ad tags. These are pieces of code that point a browser to a Publisher’s Ad Server, which is specifically designed for advertising. The Ad Server is usually a network of cloud servers or 3rd party platforms. The Ad Server then makes a complex decision on which ad to display. You can learn more about Ad tags here.
asynchronous ad tags
Asynchronous ad tags load multiple ad servers at once. This is an advantage for both the publisher and the end-user, since asynchronous tags take less time to load than standard Javascript ad tags. In fact, one tag can take less than a half-second to load, whereas four tags could take up to two seconds. This means that asynchronous ad tags improve the loading speed of your web page significantly.
Third-party ad servers
Ad tags are the code used to identify which ads appear on a webpage. The code is copied from the actual text or cell that contains the ad. You can add more than one ad tag by selecting Add an Additional Tag. A new box will pop up, and repeat the process. This way, you can add as many ad tags as you like. Once uploaded, you can add them to a campaign just like any other ad.
Cache-buster
You can use ad tags that are able to break a web browser’s cache by introducing a cache-buster. Cache-buster ads use a variable that changes every few seconds. These variables are usually a random number or a time stamp. The purpose of cache-buster ads is to prevent the same ad from appearing on a page multiple times. The following code demonstrates how to implement these ad tags:
Random number assigned to ad tag
Ad tags with random numbers are sometimes referred to as cache-busters. This feature prevents an ad from being displayed more than once, as users are prone to return to pages they have already viewed. This technique also helps prevent ads from being reloaded because browsers save content for faster loading times. The random number assigned to an ad tag is called ord=7268140825331981 and is often used to protect ad campaigns from being duplicated.
Integrated with ad serving platform
Integrated with an ad serving platform is a useful way for publishers to get the most out of their email subscriber list. Publishers that don’t integrate their email ad servers risk losing revenue when their ad slots go empty. Also, publishers run the risk of messy content due to blank ad slots. To avoid these problems, a backfill strategy is necessary. One of the best ways to do so is by integrating your email ad server with Google Ad Manager. This will enable you to manage email ads and website ads from one place.
