Besides running effective advertisements, a software ad should also allow marketers to manage customer data. Using a segmentation feature, ad software solutions can categorize their target audience and devise better marketing campaigns. They can segment their databases based on any combination of factors, including location, behavior, referral sources, demographics, and more. Another important feature is lead management, which involves qualifying and nurturing leads until they make a purchase. Lead management helps improve personalization, increase sales outreach, and track lead conversion.

Creating a relatable ad campaign

The key to a successful software ad campaign is to understand your audience. A relatable ad elicits an emotional response from your audience. In the first five seconds of your ad, your audience should be interested enough to continue reading. To do this, know your target audience and their values and goals. In a nutshell, write for them! But how do you achieve relatability?

Getting Google Ads approval

If you are in the process of creating software for sale, you may be wondering how to get Google Ads approval for your ads. Fortunately, there are several ways to get your ads approved. You can make changes to your ad copy and resubmit it. You can also try submitting your ad manually for review. If you have issues with the ad, contact Google support to submit it for manual review. They will typically respond within two business days. Although manual review often approves ads, you can still have it disapproved. So, you should weigh the benefits and drawbacks of this option when creating your ads.

Limitation of liability

The parties may have obligations under the contract to indemnify each other and to pay any damages incurred by a third party. Under the contract, the parties’ aggregate liability shall not exceed the fees paid by the customer to the provider during the prior 12 months. However, they may not be liable for indirect, consequential, or exemplary damages. Therefore, it is important for the parties to carefully construe these limitations of liability provisions.


One way to evaluate software ad fees is to look at the types of media impressions. The Adalytics study shows that the average supply fee charged by an SSP is higher than the ISBA’s study in 2020. The data used by Adalytics takes the ad impression data from UK publishers and compares it to the media buys of sophisticated agencies. Although the Adalytics study’s findings are not conclusive, they do indicate that the average SSP supply fee may be higher.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.