Publishers should take proactive steps to improve the video player experience to increase ad viewability rates and ad recall. In addition, increasing the size of the video player may increase brand association and ad recall, while simultaneously increasing click-to-play features. To increase viewability rates, publishers should experiment with larger video players and sticky ad placements. A few examples of successful video player experiences are explained below. These video players have many benefits for publishers.
CPM bidding
Using CPM bidding in Active View is an excellent way to increase your ad revenue. CPM bidding is a percentage of impressions viewed. Facebook allows advertisers to set their bids at a range of prices and will automatically choose the best ad placement for their ad based on your keyword search terms. This option is also beneficial for small businesses. In order to benefit from Active View CPM, your ad must be visible for more than a second and 50% of its ad space must be displayed in the visitor’s browser window.
CPC bidding on Google AdWords is another method of online advertising. It pays publishers only for viewable impressions, not clicks, and can result in 0 clicks for a thousand impressions. Nevertheless, this option can be very valuable for brand awareness campaigns and increase brand awareness. However, it is also important to remember that CPM bidding is not the best option for acquisition and conversions, as the highest bidder can potentially result in zero clicks.
Measurability standards
Measurability standards for active view are an important tool for advertisers and agencies to use when measuring the effectiveness of their campaigns. They measure the amount of time an ad spends in front of users. The standards have become increasingly important because the Internet has become more cluttered than ever. As the number of devices increases, ad formats must also evolve to keep up with the changing technology. In 2015, Google introduced technology for assessing viewability based on IAB standards.
While the Media Rating Council defines viewability differently, Google’s Active View parameters are comparable. For example, if your ad is displayed to 100 people on a daily basis, you’d measure that only ten percent of those viewers saw it. Using Active View, you can determine how many of those impressions are viewable. As long as the tag you’re using is compatible with Active View, you’re sure to meet these standards.
Impact of placement
Impact of placement on active view can be an important metric for publishers. In addition to placement, publishers should measure the viewability of their inventory. For example, if a publisher uses Google AdSense, they may see the “Active View” metric on their revenue reports. While the terms Active View and viewability may be used interchangeably, they both have the same basic meaning. Active View is Google’s way of measuring the viewability of display advertisements.
Ads placed in the right sidebar or header will likely lose their performance, as will those above the fold. In addition, the placement of header ads may not impact Active View impressions because they will be scrolled away. Moreover, in a responsive layout, determining the fold is difficult. Therefore, it is important to determine the fold to determine the viewability of a placement. In this case, advertisers should consider optimizing their bids and targeting strategies to improve their Active View scores.
Errors with Active View
When you use a filter on an active view, an error occurs if one of the elements in the design option is not visible in the current view. The issue may be because the elements are not visible in the current view or because the settings of the active view are set to hide them. To fix this problem, open the View tab, click the Graphics panel, and then select the Annotation Categories tab. There, click the Visibility check boxes, and select the active view to make the element visible.
Google uses Active View to measure ad viewability. It does this free of charge and is accredited by the Media Rating Council. Active View measures display and video impressions. To be considered “viewable” in the AdSense program, half of the ad must be within viewable space for one second to be counted. Those who see only half of an ad will be marked as non-viewable impressions.
Did you miss our previous article…
https://addisplaynetwork.com/online-advertising-strategies/five-reasons-to-opt-out-of-first-party-cookies/
