If you’re looking to advertise on YouTube, you’ve probably noticed the growing number of ads. But if you’re not sure how to get the most out of video advertising, here are some tips for integrating an ad server into your online video content. These ad servers accept standards such as VAST 2.0 and VPAID, which means that you can use them to display your ads on video sites. Using one of these servers is easy. Just follow the steps below.
Rich media ad server
The ad server you choose should support a wide variety of formats and be flexible enough to meet your advertising needs. Look for an ad server that supports a variety of HTML5 rich media creatives. Mobile ad servers are useful for app developers looking to monetize their apps. Mobile web advertising is similar to desktop display, and most display ad servers support mobile web inventory and creatives. If you don’t need rich media ads, consider using a display ad server.
If you have a large project that involves many different types of media files, a rich media ad server workshop can help you organize your files. By grouping different types of files into smaller, streamlined files, you can streamline the revision process and turn a first draft into a linkable demo of your ad. Then, you can get feedback from other participants as they watch your rich media ad.
In-banner video ad unit
In-banner video ads are an excellent addition to the digital video advertising world. As a result, they’re one of the least intrusive forms of video advertising available. And since they don’t require video players or an ad server, they can be easily integrated with other outstream ads, allowing publishers to maximize their video advertising revenue. To learn more about this type of video advertising, continue reading this article.
In-banner videos are more expensive than in-stream ads, but their length is unlimited. They can be as short or as long as marketers wish, with no storage limit. While in-banner videos can run for as long as five minutes, the browsers usually restrict auto-play video ads to under 500 MB. Generally speaking, in-banner video ads have a lower demand than other formats, with their impressions declining at a steady rate.
Unruly
While many video ad servers have their own proprietary video ad formats, Unruly has expanded its offerings beyond this. In-stream, out-stream, and mobile video formats are available, and Unruly also offers dedicated account management. For publishers, Unruly also provides in-stream video ad formats that are highly reader-friendly. Unruly also offers in-stream video formats with a range of monetization options, including on-tag solutions.
Tremor Video is an ad technology that helps advertisers tell impactful brand stories across all screens. This technology combines the power of interactive video with sophisticated audience data to deliver relevant ads to the right audience at the right time. It is available in CTV, out-of-stream, and in-app. Unruly also delivers quality data and performance data, as well as a connection to many of the world’s largest DSPs. It is compatible with most Ad Age top 100 brands.
Undertone
Founded in 2013, Undertone is a leading provider of video advertising solutions for publishers, brands, and agencies. Undertone recently announced its acquisition of Sparkflow, an all-in-one platform for cross-screen rich media advertising. The company was founded in 2013 in Buenos Aires, Argentina, by Sebastian Alberto Miret, Gabriel Sanchez Catena, and Rodrigo Oscar Vazquez. Its latest innovation is dynamic targeting, which allows advertisers to adjust their campaigns based on changing conditions. Undertone aims to bring the art and science of advertising together and deliver campaigns that lift publishers, brands, and consumers.
Undertone is a company that specializes in pre-roll and in-banner video ads. Undertone’s technology platform delivers these advertisements to a wide range of devices and screens, including mobile web and in-app video. Its network supports various video ad formats and is fully compliant with the Coalition for Better Ads (CBA).
