Publishers should be aware of the risk of fraud in the bidding world, and understand the process behind bid requests to prevent scams. According to a recent AdExchanger report, publishers have lost control of their personal data after bidding websites sold it without permission. Bid requests contain information about inventory and users’ demographics, which anyone in the chain of bidding can access. That means your IP address, browsing history, age, and gender can be sold without your consent.
Flattened bid requests help third-party bidders understand what types of creatives are eligible on a call
To get a sense of what types of creatives are eligible on varying calls, consider using flattened bid requests to help third-party bidders make more informed decisions. In most cases, a flattened bid request will include the device or interest group bidding, but it’s also possible to use the final auction instead. In this case, the bidder’s ID is in micros of the account currency.
When creating a flattened bid request, consider including a table of adjustment factors. This table will give third-party bidders a better understanding of what types of creatives are eligible on a call. In this case, there is no specific project to bid on. The bidder must submit the lowest proposed adjustment factor, and the winner is the lowest of these three figures. You should specify the exact amount of each adjustment factor, to four decimal places. Ideally, you should price several types of projects, and then average the results.
Process of elimination
The Process of Elimination is a method used to evaluate bids. Many applicants use a multi-step evaluation process to eliminate the weakest bids first and move on to the stronger ones. They might use the first step to evaluate proposals based on specific technical specifications, then eliminate those that do not meet those specifications. A process of elimination may be the best method for a particular job or project, so be sure to explore this option carefully.
Fields that are included in a bid request
Bid requests have various fields. These fields contain information about the ads. The height and width of the ads are given in pixels, and the ad’s tactic ID is also specified. The width and height of ads should match the specific extensions of each exchange. The debug=1 flag prevents the server from serving ads if a tag does not match its member ID. The debug_member parameter includes limited debug output.
To specify what fields are included in a bid request, you must provide a clear and comprehensive description of the products. In the Catalog No. field, enter the catalog number of the products. In the Quantity field, indicate the unit price. In the Price Estimate field, include the unit price. In addition, you must select whether the item is for a single line or a set of line items. Once you have chosen the quantity, click on the button to submit the bid.
Fields that are deprecated
Bidders can update the value of certain fields in the bid request if it has been changed. For example, it can change the value of LotType to any of the three options: odd, round, or block. There are also new fields for identifying LotType, like ExecInst, and they will be replaced in the near future. Listed below are some of the fields that will be replaced in the near future.
Fields that are deprecated in the bid request are those with a prefix of “DEPRECATED_.” These fields will not be in the BidRequest after a certain notification period. You can get information about these periods from Release Notes, blog posts, or the email newsletter. If your bidder relies on these fields, you should update your code. However, if you cannot update your code, you can use a base-32 decoder to extract the required information from the BidRequest. If you can’t do this, you can use an online decoder. It is important to capitalize the fields you use and replace the trailing 8s with = values.
Did you miss our previous article…