If you’re a publisher and are looking for an effective SSP, here are a few of the best. OpenX is a leading SSP, focusing on creating highly effective publisher tools and expanding its SSP offering. Their platform has been designed to provide a seamless user experience. Rubicon is a global leader in programmatic technology and connects publishers to premium buyers. Its platform manages both direct and RTB deals. Telaria recently merged with Rubicon to become the largest independent SSP. This new platform, called Magnite, is designed to be a global alternative to ‘walled garden’ programmatic platforms.

Index Exchange

The Index Exchange SSP connects publishers with premium advertisers and helps them sell their inventory to a variety of demand partners. It is part of the Prebid community and supports GDPR TCF1 and TCF2 and the CCPA. It also allows publishers to control pricing and ad placement. For publishers, the Index Exchange is a good fit as it offers premium advertising services and is transparent and fast.


This top-ranked SSP has earned several awards, including the Adtech Startup of the Year award from 212 NYC. It was also named one of the top companies in America by Forbes. It also ranks among the top places to work in New York, according to Crain’s New York Business. But what makes it the top choice of publishers? Read on to learn about the many benefits this top-ranked SSP can provide.


Xandr is an enterprise technology and strategic selling platform that enables media companies to realize the full value of their inventory, while enhancing the consumer experience. With a comprehensive inventory and demand channel management solution, Prebid header bidding technology, deals capabilities, and curated premium demand, Xandr powers the monetization process. To learn more about how this technology can benefit your business, download their free trial today!

Yahoo! Ad Tech

The unified ad tech stack of Yahoo! supports all transaction models and facilitates the buy and sell-side capabilities of publishers and advertisers. The platform supports a variety of monetization models, including native, video and syndication, and is built mobile-first to maximize inventory and value across devices and formats. To learn more, check out Yahoo’s comprehensive list of features. Here are the features of Yahoo’s top SSPs.


For publishers, OpenX top SSP solution is an excellent solution for video header bidding and premium video advertising. The publisher platform has a vast network of 45+ video DSPs connected to its exchange. It also offers video monetization solutions across multiple devices. Its comprehensive reporting helps publishers optimize revenue generation. OpenX is housed in Pasadena, United States. Publishers can use it for all types of ad formats and reach quality advertisers globally.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.