The best SSPs will be able to help you measure and optimize yield. The most successful businesses use data analysis and a good platform will provide this feature. Exceptional SSPs should also allow for soft and hard price floors. This flexibility will maximize revenue. You may want to try some of these to find the best SSP for you. You can read this article to find out more about them. Until then, enjoy reading!
Magnite
If you’re an advertiser, you’re probably aware of the rise of SSPs and the importance of omnichannel advertising. But did you know that Magnite has made the leap from programmatic to omnichannel, and is one of the top seven? Its omnichannel capabilities make it a valuable partner for both publishers and advertisers. To gain access to its capabilities, you can sign up for a free trial of the service.
The company has built a reputation as one of the best SSPs in the world, facilitating the buying and selling of advertisement inventory across multiple ad channels. Before its merger with Telaria, Magnite was known as the Rubicon Project, while Telaria focused on the Connected TV advertising market. In April of 2020, the companies merged and consolidated their two businesses into Magnite, creating the largest omnichannel SSP in the world.
RhythmOne
As a top ssp, RhythmOne is a valuable partner to many advertisers. As the leading global ad tech company, they have solutions for both demand and supply partners. The company recently landed the #1 spot in Pixalate’s global and US rankings. Read on to learn more about why RhythmOne is a top ssp. And if you’re in the market for a top ssp, be sure to check out the list of companies to get you started.
RhythmOne is one of the world’s leading brand-safe programmatic platforms, and offers technological efficiency throughout the process. It engages consumers on multiple platforms and reaches 358.8 million uniques globally. The company has over 10,000 properties integrated directly with 600+ premium publishers. RhythmOne’s acquisition by Tremor International has laid the foundation for continued growth and enhancements. The company’s expansion into Asia is just the beginning.
Beachfront Media
Beachfront Media has just received a major investment from two mid-market private equity firms, Growth Catalyst Partners and PSP Capital. The firm acquired a majority stake in the mobile video advertising platform. Co-founders Frank Sinton and Bill Jennings will assume the roles of president and CEO, while Rich O’Connor will assume the role of CFO. With the investment, Beachfront will also have access to the data that advertisers need to improve their campaigns.
As a Publisher Business Development Manager at Beachfront, you will be responsible for closing new business development opportunities. Your primary focus will be on securing new direct publisher inventory, header bidding mediation integrations for video environments, and supply-related conversations across all formats. This role requires strong communication and analytical skills. It will involve developing and implementing new business strategies in conjunction with publisher account managers and internal teams. Once hired, you will be responsible for the growth and success of Beachfront’s publisher-partners.
DoubleClick
The DoubleClick Ad Exchange is the largest ad exchange in the online digital advertising ecosystem. It allows DSPs to access inventory, purchase media through real-time bidding, manage creatives, and generate tailored reporting. This system is integrated with other DoubleClick and Google solutions and provides real-time data, allowing advertisers to quickly make changes and optimize their campaigns. The DoubleClick Ad Exchange also allows advertisers to view and manage all of their media campaigns in one place.
DoubleClick is the next building block after Google Ads. Its YouTube channel is another way for advertisers to reach a broader audience. DoubleClick is available for a number of different buying types and has an extensive inventory. It also has a powerful reporting feature for publishers and brands. Its powerful technology enables publishers to better manage their DoubleClick campaigns. In addition to reporting, publishers and advertisers can also use the DoubleClick Ad Exchange to create custom dashboards to manage multiple campaigns.
