The key to a successful travel advertising campaign is timing. The traveler’s journey begins and ends with the consolidation of the brand-traveler relationship. Ideally, your travel advertising campaign should be timed to reach travelers at the most opportune moments, and be targeted appropriately. Travel advertising campaigns should start with a clearly defined objective and follow the S.M.A.R.T. criteria, which stands for specific, measurable, achievable, relevant, and time-bound.
Using programmatic display can deliver an 8x return on investment (ROI) from direct bookings, brand awareness, and loyalty. In fact, only 2 percent of website visitors convert on the first visit. Moreover, programmatic ads allow you to serve different creatives to various audiences, which is important for re-engaging visitors. For instance, a company like AirAsia has recently launched a Facebook campaign, targeting both frequent flyers and those who have not travelled on the airline yet.
Besides providing more targeted advertising, programmatic display can also allow you to add dozens, or even hundreds, of targeting parameters to your campaign. These parameters can help you track ad interactions and conversions, as well as measure the cost per view and interaction. Moreover, programmatic display advertising allows you to reach customers who are specifically interested in travel. Regardless of where a customer is located, it’s possible to create a targeted ad based on their interests and needs.
Tourism businesses can benefit from a targeted tourism advertising campaign. Besides reaching a global audience, tourism ads can be targeted at a specific geographical location. They can be placed on websites or drive-by traffic. By using geographic targeting, you can narrow down the areas that your tourists are likely to visit and save money on marketing. Here are some ideas for marketing to tourists. Targeting tourists is a proven way to increase revenue.
Use visual content to engage audiences. Using a photo or video of a beautiful tourist attraction can engage potential customers and help them envision themselves visiting your destination. But while creating these ads, make sure they are contextually relevant. For instance, a waterfall photo shouldn’t be used for an activity involving kayaks, while a white-sand beach video needs to highlight a hotel’s service. Dynamic visual content is increasingly used in tourism marketing.
Using social media
Using social media to promote your travel business is a great way to interact with travelers on a personal level. The power of social media allows you to reach specific travelers, allowing you to build a loyal following. Additionally, you can showcase your brand’s personality, as most travel brands are prone to stick with boring and bland content. Instead, use your captions to create the greatest impact. By following these tips, you’ll be able to generate the best ROI for your advertising budget.
The next level of social media for travel agents is social media management. This involves collecting all mentions of a specific keyword, tracking trends, and finding user-generated content. By knowing where your audience is posting, you’ll have a better understanding of their needs. You can then tailor your advertising to their interests and cater to them. Using social media for travel advertising is a great way to do both. If you’re not sure how to begin, follow these tips.
Using coupon codes
A popular marketing strategy for travel companies, coupon codes are a great way to acquire new customers and sell more to existing ones. They can be distributed through direct mail, in-store locations, print media, or retailer advertising. A direct mail coupon has higher redemption rates than one distributed through other means. The reason why this strategy works so well is because consumers are cynical, which makes it easier to create a trusting relationship with them.
A simple coupon offering a 15% discount on the first order made within 48 hours is a great way to generate new traffic. People are constantly browsing social media for inspiration, so if you are offering a discount, you should take advantage of this. Social media is also a great way to promote your coupons. In fact, nearly half of travel businesses report that social media has been an integral part of generating new bookings. To make the most of your coupon marketing efforts, you should be posting your promo codes regularly and tracking where they are being shared.
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