If you want to know what is ad technology, this article is for you. Ad technology involves various aspects of advertising such as data-driven advertising, programmatic advertising, and retargeting. Each of these has its own objectives. Here are some examples. Ad technology can help your website attract more visitors. There are many types of ad technology available today. You may want to learn more about each type by reading the following sections.

Data-driven advertising

When it comes to creating successful marketing campaigns, data-driven advertising is one of the most effective strategies. By using consumer data, marketers can create the perfect strategy and target audience. A study conducted by IHS Markit showed that data-driven advertising was 500% more effective than advertising that was not data-driven. In addition, data-driven advertising also increased the value of advertising units by 300 percent. And, nearly two-thirds of digital advertising included some form of behavioral targeting.

The use of data-driven advertising has tremendous potential, but it is also not without its challenges. Despite the benefits, there are still some questions that marketers need to ask themselves. Although data-driven advertising can yield a high return on investment, it can also be difficult to implement. Only twenty percent of marketers and fewer than half of agencies are confident in their ability to generate insights from integrated data. But the key is to use the data available to your advantage, ensuring that the strategy you create is both effective and efficient.

Automated advertising

Automated advertising allows publishers and advertisers to reach more genuine potential customers. The use of algorithms to identify your target customers will allow you to show your ads to those who are most likely to convert, meaning more sales. With so many variables to consider, automated ads can help you reach the right audience at the right time. Automated advertising software will scan an astronomical amount of data to determine the most effective times to engage with your audience.

First, determine what processes you want automated. Define your goals before deciding which processes are automated and which ones are not. Once you have defined your goals, you can select an advertising platform to automate. For example, Facebook ads are a great place to start, as they are user-friendly and easy to manage. Automated advertising is still in its infancy, but it does bring several benefits for your business. You can save money and free up employees to focus on more important tasks.

Programmatic advertising

In addition to increasing ad sales, programmatic advertising has also been hailed as a cost-effective way to reach audiences and optimize profits. It automates tasks and serves the most relevant purchase opportunities, which increase the chance of a sale. In contrast, ad fraud is a major concern in ad tech, causing advertisers to spend large amounts of money on ad impressions that won’t result in any sales. Meanwhile, publishers may end up with irrelevant ads on their sites.

Programmatic advertising is becoming increasingly popular with marketers, as it allows for real-time adjustments and audience data. With programmatic advertising, advertisers can optimize campaign performance and reduce wasted money. They can also see ad prices and impressions in real-time, as well as clicks and conversions. As a result, they can optimize campaigns and make the most of their marketing budget. However, programmatic advertising is not for everyone.


Using retargeting to remind customers of your product or service is a powerful ad tech feature. When someone visits your website and leaves without buying something, retargeting helps you recover lost sales and customers. This ad tech feature works across display, email, and social media. It works by showing ads to users who have searched for keywords relevant to your business. Retargeting ads also show up in customers’ in-boxes and newsletters.

Retargeting is a technique used to reach customers based on certain criteria. Some platforms, like Facebook, use list-based retargeting. This technique uses lists of email addresses to target people based on their preferences and behavior. By retargeting people who have visited your website but did not purchase, you can convince them to return for your offer. Another popular retargeting technique uses list-based retargeting, which makes use of email addresses to show specific ads to those who have subscribed to your newsletter.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.