An ad server offers precise targeting options that enable publishers to determine which categories of advertisements will appear on their site. They can automate the process of buying and selling inventory through OpenRTB integration and receive detailed reports regarding placement, zones, and websites. Ad servers can also automate the process of ad serving with automated linking and zone rules. These feature-rich technologies can help publishers earn a significant amount of revenue through their advertising efforts.
Rich media ad server
An ad server is essential for mobile rich media. Mobile ad serving is complex and requires the use of several separate tools, including ad tags, a rich media ad creator, and a server setup and maintenance. For a small ad agency, running both a content delivery network and ad serving can become an overwhelming task. That’s when the service of a third party ad server becomes a great benefit.
Ad servers for rich media support HTML5 creatives and have templates for rich media ad formats to save time and effort. They also offer mobile-specific features, such as in-app monetization. Mobile web advertising has similarities to desktop display, and most display ad servers support mobile web inventory and creatives. However, it’s important to choose an ad server that supports the media type you’re targeting.
Third-party ad server
An ad server is a program that makes it possible for a website to display ads on its pages. In addition to allowing advertisers and publishers to track the results of their campaigns, an ad server also helps a website maintain a database of all its ad placements. It is usually a third-party program that allows advertisers and publishers to link their campaigns and placements in one place.
Unlike traditional advertising methods, programmatic advertising requires no human intervention. A third-party ad server sends an ad creative file to the web browser. The website’s browser displays the ad based on the bids it receives. The entire process happens in milliseconds. It typically concludes before the web page loads. The difference between programmatic advertising and traditional advertising is the level of transparency.
Mobile ad server
In the digital advertising space, the growth of the smartphone has brought about a radical change in the way digital advertising is delivered, including in-app ads, mobile web display, and mobile video. The number of mobile Internet subscribers and mobile data consumption are projected to double or even triple over the next several years. This in turn, is driving the growth of the mobile ad server market. Listed below are the benefits and features of a mobile ad server.
The basic function of a mobile ad server is to serve banner ads to users. The server has two parts: the offline part collects campaign information, creative, and placement information. It then passes this information to various mobile applications. It is a vital component of any mobile advertising campaign. Using a mobile ad server is crucial for the success of your ad campaigns. However, if your campaign is large enough to require such a server, then you can choose an alternative solution that offers you the same functionality.