While choosing an ad server, you should always keep in mind that many people will have access to it. That means that a user access rights system is essential to limit security risks. Another important factor is a user-based support community. This is especially important if you want to build a community of users and developers. Read on to learn more about what makes a good open source ads server. Here’s a look at three great choices: Revive Adserver, Sizmek, and UpRival.
Revive Adserver
You can install Revive Adserver on your own server or have your hosting company install it for you. However, many people would like to install and use this program but are not able to. If this is the case, we recommend you to use a hosting service. Here are some of the advantages of using this service. First, it is free. It does not store any personal information on your site and does not require you to register. Second, Revive Adserver is completely hassle-free to install.
Sizmek
While many people are enamored with Google’s ad platform, not everyone is. Sizmek is an open source ad server that was once overlooked by adtech companies. Although Sizmek was not widely adopted, it is now used by more than 20,000 agencies and advertisers globally. The company boasts an award-winning service in EMEA, APAC, and the Americas.
UpRival
UpRival is a third-party ad server that allows businesses to manage their display marketing campaigns across social networks, eCommerce sites, and standard publishers. Its unique server-side innovation allows you to centralize control of your marketing efforts, while decentralizing the local execution. This makes it ideal for companies of all sizes. This ad server is compatible with all major ad exchanges and DSPs.
Google Ads server
There are several benefits to using a Google Ads server. These include being free and open source, which allows many people to make and contribute to its code. These programs have numerous handy features, such as in-depth reporting. However, they require a certain amount of technical know-how to use effectively. You’ll also have to install Google’s DFP code in your header. However, these are not as expensive as their paid counterparts.
Avid
If you’re looking for a high-quality ad server for your web business, AVID Ad Server is a great choice. The ad server allows you to customize your ad serving domain and logo. This helps you build a brand name and ensure that your ads don’t distract users. If you’re worried about security, you can install two-factor authentication through Okta, which further secures your production environment. You can also set up metrics to monitor your platform’s health. Avid’s MediaCentral solution is available as a subscription, which helps you move to an ideal business expense model. You pay only for what you use, and you can cancel or change your subscription at any time.
Did you miss our previous article…
https://addisplaynetwork.com/online-advertising-strategies/affiliate-networks-for-advertisers/
