When it comes to online advertising, you’ve probably wondered what should be in your advertisements. After all, content-rich content is more likely to engage viewers and compel them to take action. That said, not all content is created equal. Here are some examples of content-rich advertising:
Content-rich advertising is less valuable than uninformative advertising
In a highly heterogeneous market, content-rich advertising has an advantage over uninformative advertising because it offers advertisers more sub-game profit and pricing power. However, the cost of content-rich advertising is higher than uninformative advertising. Therefore, firms with only one advertising choice may benefit from lower prices. This contrasts with the case when the firms with one advertising option are content-rich.
It is more likely to be content-rich
Rich content is increasingly becoming the norm for advertisers in the online space. It attracts prospects and customers and improves the engagement of existing customers. Rich media consists of videos, audio files, and other forms of multimedia. Rich media can also be embedded in email newsletters. It is also easier to share long videos on social media, and longer videos can be sliced into multiple posts. Rich content is more expensive than plain text or images, but it is worth the effort.
It is more likely to include a call-to-action
A call-to-action is a way to motivate users to take an action after viewing a particular advertisement or piece of content. It may be an email subscription or an offer to buy a product. In any case, a call-to-action will be placed in a strategic place. Its use can boost conversion rates and increase lead generation. It can even help your aesthetic appeal.
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