If you want to know what you can do with Google Ad Manager, read this article. Here you’ll learn the various Features, Targeting options, and Cost of a Google Ad Manager account. This article also addresses any questions you may have about the program. It’s important to understand the different options before you start experimenting with it. After reading this article, you’ll be able to choose the right type of account for your needs.

Features of Google Ad Manager

There are several different features of Google’s Ad Manager. This tool allows you to track user clicks on ads, generate different reports, and import data from other sources. Despite the many features it has, its interface is a little complicated. If you’re interested in using the system, a free trial is available. After that, you can start making the most of your campaigns. Listed below are some of the most helpful features of Google’s Ad Manager.

The free version of Google Ad Manager is targeted at small to midsized businesses, and allows up to 150 million monthly impressions in most countries. In selected countries, you can even get as much as 200 million monthly impressions. Other features include access to APIs and limited reports. Paid versions offer advanced video options, detailed audience targeting, and auto-suggested ad units. You can also view historical data and track your campaigns through the dashboard.

Reporting options

Although Google offers a variety of reporting options for Google Ad Manager, only a few of them can be scheduled with a specific date and time. The reporting options can be run at a unit level or at order/line item level. Reach reports list the number of unique visitors exposed to different advertisers, line items, and ad units within the past 30 days. Users can also view the ad serving speed of their network for the last 30 days.

Google Ad Manager offers reporting tools that help you evaluate the performance of your ad campaigns and the performance of your demand and yield partners. Reports usually contain metrics and dimensions that are designed to help you see which campaigns are performing well and which ones need improvement. Some metrics are more useful than others, while others are easier to interpret. Google Ad Manager allows you to create your own reports with customizable filters and time-stamping.

Targeting options

Targeting options in Google Ad Manager allow you to display ads to a specific audience based on their key values. These values are search terms or page IDs that a trafficker uses to target line items in your ad. These key values are matched with the ad tags and served only if they meet the other criteria. You can create as many key values as you’d like and can use both dynamic and predefined values.

To use AMP traffic, you’ll need to target with key-values. Then, you’ll want to create a line item with a corresponding creative object. APMIDs are highly targeted, so you’ll want to make sure the line item’s inventory size is appropriate. Be sure to de-select the option to serve into a safe frame. Then, you’ll want to set a delivery time, which you can control in Google Ad Manager.

Cost of a Google Ad Manager account

The cost of a Google Ad Manager account depends on your monthly usage. Google does not share the ad-impressions taken rate, which is currently 68%. Additionally, Google does not double-stack its fees. But Google is preparing for a legal battle with the Justice Department later this year. If you want to be free from ad-tech charges, it’s best to optimize your set-up now.

A Google Ad Manager account allows you to manage several Google ad accounts from one dashboard. This saves you the hassle of using multiple logins and is highly convenient. It can also improve your business’ efficiency. Regardless of your industry, you can optimize your ads by optimizing your landing pages, changing the ad schedule, or boosting your Quality Score. The cost of a Google Ad Manager account is anywhere between $15 and $800 a month.

Did you miss our previous article…

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.