What Is Video Advertising?
Video advertising is the process of using video content to promote a product, service or brand. This is a powerful tool that can help you build awareness, increase brand recognition,
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Ad Strategies
Damon Nelson Essential Digital Marketing Terms You Need to Know
Marketing is an important part of any business, but it can be challenging to understand some of the industry jargon that some digital marketers use. Whether you are just
Damon Nelson How to Create a Successful Native Ad Campaign
Native advertising is a great way for advertisers to target audiences that are already on the platform. They can include content that matches the page design and behaviour, allowing
Damon Nelson How to Use Retargeting to Keep Your Existing Customers Engaged With Your Business
Retargeting ads are a great way to keep your existing customers engaged with your business. They're a cost-effective way to reach people who have already shown interest in your
Damon Nelson Advertising Interactive
Advertising interactive is a new and advanced form of digital advertising that encourages the user to interact with the ads. It's a great way to improve the quality of
Damon Nelson Advertising to Children
The amount of advertising to children has exploded over the past two decades. Advertisers understand that young people are a powerful market segment and are willing to spend their
Damon Nelson Understanding the CTR Metric
CTR is an important metric to know about, as it can be used to measure the success of your digital marketing campaigns. It is a simple calculation that measures
Damon Nelson Advantages of Traditional Marketing
Traditional marketing is a type of marketing that involves using offline channels and strategies to reach and convert prospects into customers. This method can be used by both new
Damon Nelson Marketing Tools For Small Business
Having access to the right tools can level the playing field for small businesses, allowing them to compete with larger competitors without having to spend a fortune. However, figuring
Damon Nelson The Role of Content Marketing
The role of content marketingToday’s customers have become media savvy. They can quickly turn off the television or radio when a commercial pops up, they’re accustomed to blocking ads
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