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Online Advertising Strategies
August 16, 20220Comments

How to Evaluate Software Ad Costs

Besides running effective advertisements, a software ad should also allow marketers to manage customer data. Using a segmentation feature, ad software solutions can categorize their target audience and
by Damon Nelson
Online Advertising Strategies
August 5, 20220Comments

The Basics of DFP Macros

DFP macros allow DFP users to add additional data to their data. OpenRTB object allows for specific additional parameters to be passed. For example, using DFP macros you
by Damon Nelson
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