Ad Frauds – How to Spot Them
There are many forms of ad fraud, some of which you should be aware of. Some of these frauds include cookie stuffing, cookie dropping, and Click farms. In
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The Process of Eliminating Bid Requests
Publishers should be aware of the risk of fraud in the bidding world, and understand the process behind bid requests to prevent scams. According to a recent AdExchanger report,
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How to Overcome Banner Blindness
In order to overcome banner blindness, you'll need to be aware of its causes. It is the natural reaction of readers to scroll past banner ads when they
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