Header Bidding and the Waterfall Effect
While header bidding was designed to combat the waterfall effect, some issues remain. While all demand is competing simultaneously, ad servers can be grouped into different tiers based
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Pros and Cons of Header Bidding
If you're considering using header bidding to speed up Page load time on your site, you should consider some important factors before you get started. These include Page
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How Does Open Bidding Work?
In this article, we'll look at how Open Bidding works. This method of competition has several advantages over header bidding, including reduced latency, improved page load speed, and
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