DFP Macros Explained
DFP macros are useful for populating additional data in DFP reports. They help users fill out additional data such as the ad's title and description. The OpenRTB object
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Five Reasons to Opt Out of First-Party Cookies
If you've been browsing the web and noticed that some e-commerce sites are using first-party cookies, you're not alone. These cookies help e-commerce sites communicate user data to
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Common Types of Web Analytics
Web analytic programs help businesses understand what makes their customers buy. They can monitor how much customers spend, how often they return to a site, and which geographic
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