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Display Ads Tips
November 20, 20220Comments

Identifying Advertising Characteristics of Effective Advertising

Identifying and analyzing advertising characteristics are important to online marketers. It is important to know the different attitudes that consumers have towards advertisements, so that marketers can work
by Damon Nelson
Online Advertising Strategies
August 29, 20220Comments

Rich Media Ads Examples – Push-Down, Video, and Expandable

With so many different media ads on the market, it is important to know which ones will work for you and your audience. In this article, we'll discuss
by Damon Nelson
Online Advertising Strategies
August 23, 20220Comments

How to Choose a Mobile Advertising Company

As mobile usage grows, it is important for companies to use a mobile advertising company that can deliver targeted ads on a consumer's mobile phone. Objectives for mobile
by Damon Nelson
Online Advertising Strategies
August 10, 20220Comments

What is ECPM?

eCPM stands for effective cost per mille, and it is a measure used by advertisers to gauge the future value of their advertising. This metric is not to
by Damon Nelson
Online Advertising Strategies
July 27, 20220Comments

How to Improve AdSense RPM

Page revenue per thousand impressions, or RPM, is one of the Google AdSense metrics. It is calculated by multiplying an estimate of earnings by the number of impressions
by Damon Nelson
Display Ads Tips
June 26, 20220Comments

What is a Native Ad Definition?

A native ad is an advertisement that looks like an article or post but isn't. It is an example of an ad that is not part of the website. In
by Damon Nelson
Display Ads Tips
June 23, 20220Comments

The Benefits of a Smart TV

What is a smart TV? Simply put, it is a television set with integrated internet and interactive web 2.0 features. These TVs are capable of streaming music, browsing
by Damon Nelson
Display Ads Tips
June 22, 20220Comments

How to Overcome Banner Blindness

In order to overcome banner blindness, you'll need to be aware of its causes. It is the natural reaction of readers to scroll past banner ads when they
by Damon Nelson
Display Ads Tips
June 16, 20220Comments

How to Read Your Google Ads Quality Score Report

To understand how to read your quality score report, it is important to know what makes up the scores. Click-through rate, Relevance, Landing page experience, and Cost-per-click are
by Damon Nelson
Display Ads Tips
May 4, 20220Comments

Cost Per Action and CPA

If you're not familiar with cost per action, it is the cost associated with a particular ad campaign. Most advertising involves a "click," where a user enters an
by Damon Nelson
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