How to Set Up an App Installs Campaign in AdWords
App installs are the most important metric to measure an app’s success. You can track them by linking your Google Ads and Google Play accounts, but the data can
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Creating Google Ads Headlines
Google ads headlines are one of the most important parts of advertising because they’re the first thing people see. They need to be catchy and eye-catching, and they need
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How to Make the Most of Google Placement
If you want to rank in the top 1.1 positions for the major keywords that are most important to your business, Google placement is the way to go.
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Lead Generation KPIs
When you are evaluating the performance of your website, one of the most important metrics is the conversion rate. A conversion rate reflects how much your site generates
Damon Nelson 3 Tips for Creating Headlines That Get Readers’ Attention
When writing your headlines, one of the most important steps is to define your target audience. By knowing who your audience is, it will be easier to connect with
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Using Key Words in Advertising Examples
One of the most important aspects of digital marketing is using the right keyword to attract customers. Keywords are words or phrases that people use when searching for products or
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