What Are the Different Types of Ad Exchanges?
Google Ad Exchange is an online platform where advertisers and publishers can exchange ads and bid on the best placement. The platform uses first and second-price auction formats
Damon Nelson Tag
theplatform
Damon Nelson 
Native Advertising Example
A native advertising example might be a new reality show, or an article urging readers to subscribe to the platform. Gawker's example of a native advertisement is obvious.
Damon Nelson